First edit your install.xml by adding:
<panels>This ensures the shortcut panel will be present in your installer and the native libraries required for Windows are included. Next specify two shortcuts, one to your application (so a jar) and one to a local HTML file (your documentation). You can alter the file names, as long as you tell install.xml where to find the files.
...(other panels)...
<panel classname="ShortcutPanel"/>
...(other panels)...
</panels>
(Required for Windows only)
<native type="izpack" name="ShellLink.dll"/>
For Windows, shortcutSpec.xml:
<?xml version="1.0" encoding="UTF-8" standalone="yes" ?>
<shortcuts>
<skipIfNotSupported/>
<programGroup defaultName="MyApp"
location="applications"/>
<shortcut
name="wekautils"
target="$INSTALL_PATH\MyApp.jar"
description="Launch app"
workingDirectory="$INSTALL_PATH"
iconFile="$INSTALL_PATH\images\logo.ico"
initialState="normal"
programGroup="yes"
desktop="yes"
applications="no"
startMenu="no"
startup="no">
<createForPack name="Core"/>
</shortcut>
<shortcut
name="Documentation"
target="$INSTALL_PATH\doc\index.html"
description="Launch documentation"
initialState="normal"
programGroup="yes"
desktop="no"
applications="no"
startMenu="no"
startup="no">
<createForPack name="Core"/>
</shortcut>
</shortcuts>
<?xml version="1.0" encoding="UTF-8" standalone="yes" ?>
<shortcuts>
<skipIfNotSupported/>
<programGroup defaultName="MyApp"
location="applications"/>
<shortcut
name="MyApp"
target="/usr/bin/java"
commandLine="-jar $INSTALL_PATH/MyApp.jar"
description="Launch MyApp"
iconFile="$INSTALL_PATH/images/MyApp.png"
workingDirectory="$INSTALL_PATH"
initialState="normal"
programGroup="yes"
desktop="no"
applications="no"
startMenu="no"
startup="no"
type="Application"
terminal="true"
encoding="UTF-8">
<createForPack name="Core"/>
</shortcut>
<shortcut
name="Documentation"
description="Launch documentation"
initialState="normal"
programGroup="yes"
desktop="no"
applications="no"
startMenu="no"
startup="no"
type="link"
url="$INSTALL_PATH/doc/index.html"
terminal="false"
encoding="UTF-8">
<createForPack name="Core"/>
</shortcut>
</shortcuts>
See the IzPack website for further documentation.